Image

poppin’ off.

My flier submission to Boom Yard Los Angeles was just approved! As I was given a few more days’ time on this new version, I was able to create a new logo for them. As these events continue and their identity begins to take form, it becomes much easier to design in a manner that satisfies both the client and my own sensibilities. It’s been a bit of a struggle making this happen with Boom Yard, but we continually work together to approach the right aesthetic that fits the client at this moment in their evolution.

I also tried out a technique that I’d previously only imagined would work. To make the images of the dancers pop off the surface, I duplicated the original photo. On the upper layer, I first erased around the two ladies, leaving only them. I then blurred the original photo on the bottom. This shows that there was indeed a crowd at the event, hides the background persons’ less active forms, and also makes the ladies stand out. Glad it worked as I thought it would! Be sure to check out Boom Yard on SUNDAY APRIL 10 at DELICIOUS PIZZA in Los Angeles.

BOOM YARD APR2016 720px SQ

 

 

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