design | california dream cbd

Logo design ∙ July 2020

Photo credit: California Dream CBD, Oct. 2020

One of my favorite graphic design projects of 2020 (and during the pandemic thus far!) was creating the logo for the new startup, California Dream CBD. Based in the Los Angeles area, the company’s managing partners wanted to capture the iconic west coast beach sunset in all its dreamy, glowy splendor.

After I initially offered a circular logo as well as the oval shape that they chose to develop, we worked through seven stages of refinement until we arrived at the finished design. Most of the work was in getting the sky’s color gradient just as the client wanted, and in giving the three wave crests the shape that they wanted.

The project ran about two weeks from first submission to the approved version, keeping me quite busy during the latter half of July. California Dream announced their line of CBD products in early October and opened the online store for business about a week later.

I’m currently working through my first sample bottle of their oil, taking a daily dose every morning as I begin my day. Starting to feel the difference! Be sure to check out the line of California Dream CBD via the link in the first paragraph.

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